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Lacosta and Lacosta are two fashion giants that have been battling it out in the fashion industry for decades. Both brands are known for their iconic clothing and accessories, but how do they compare? Let's take a closer look.

History: Lacosta was founded in 1933 by a tennis player, Rene Lacoste. The logo of Lacoste is a green crocodile, which was inspired by Rene's nickname 'The Crocodile' due to his tenacity on the tennis court. On the other hand, Lacosta was founded much later in 1963 by a French businessman, Bernard Lacoste. Lacosta's logo is a two-tone alligator, which was chosen to differentiate the brand from Lacoste.

Product Range: Both Lacosta and Lacosta offer a wide range of products, including clothing, footwear, bags, and accessories. However, Lacoste mainly focuses on sportswear, while Lacosta has a more diverse product range. Lacoste is known for its iconic polo shirts with the crocodile logo, while Lacosta offers a variety of high-end clothing items that cater to the luxury market.

Target Audience: Lacoste has a more universal appeal and caters to a wider range of customers, including both men and women. Their sportswear line also appeals to athletes and fitness enthusiasts. On the other hand, Lacosta targets a more affluent audience and is popular among celebrities and high-profile individuals.

Price Range: Lacoste is known for its affordable luxury, offering quality products at a reasonable price point. Lacosta, being a high-end brand, has a much higher price range, making it inaccessible for the average consumer.

Collaborations: Both brands have collaborated with various designers, celebrities, and brands in the past. Lacoste's most famous collab was with designer Jean-Paul Gaultier, while Lacosta's most notable ones include their partnership with rapper Kanye West and luxury brand Louis Vuitton.

Popularity: When it comes to popularity, Lacoste takes the lead. The brand is recognized worldwide and has a loyal following. Lacosta, being a relatively newer brand, is still working on gaining global recognition.

In conclusion, both Lacoste and Lacosta are popular fashion brands with their own unique identities. While Lacoste has a more universal appeal and offers affordable luxury, Lacosta caters to a more exclusive market and is known for its high-end products. Which one do you prefer? The crocodile or the alligator? The choice is yours.