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The use of artificial intelligence has revolutionized the way businesses approach marketing, particularly in the realm of email marketing. With the rise of AI-powered email marketing platforms, businesses are able to automate and personalize their email campaigns, resulting in higher engagement and conversions.

Closely and Hexospark are two of the top AI-powered email marketing platforms on the market. So, which one is the better choice for your business? Let's take a closer look at both platforms and compare their features, pricing, and overall performance.

Features:

Closely boasts a variety of features including advanced segmentation, predictive send time, and dynamic content. However, Hexospark outshines Closely in terms of features with its AI-driven content suggestions, smart tagging, and automatic email scheduling.

Pricing:

Both platforms offer a free trial period, but Hexospark's entry-level pricing is slightly lower than Closely's, making it a more budget-friendly option. However, Closely's higher-tier plans do offer more features and customization options.

Overall Performance:

Closely and Hexospark both have impressive AI capabilities that can help businesses improve their email marketing strategies. However, Hexospark's AI algorithm is more advanced and is constantly learning and adapting, making it a more powerful and effective tool.

In conclusion, while both Closely and Hexospark are solid choices for AI-powered email marketing, Hexospark edges out as the better option due to its advanced features, competitive pricing, and top-notch performance. Whichever platform you choose, incorporating AI into your email marketing strategy is sure to drive better results and help your business stand out in today's competitive market.